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Intuition
THIS SEASON KEENWELL
PRESENTS INTUITION
INTUITION refers to feminine subconscious and mystic, to the inner voice and emotional elements that guide and push each woman forward in her life.
INTUITION evocates feminine creative spirit and imaginative thinking.

INTUITION is optimistic and empowering and celebrates woman´s instinct, accentuating her individuality and spirituality with classic products updated with a new-chic twist.

Inspired by exciting collections of the latest fashion shows, INTUITION combines surprising modernity and elegance, through the subtle contrasts of color and light. Collection encompasses two different elements - MATTE and SHINY - to express ourselves depending on the mood we are going for.

Collection dare you to play in a world of bold, luminous and impactful color with the latest wave of shades that dazzle eyes, lips and nails with chromatic color and sparkling shine.
SEASON PRODUCTS
CLONATURE Invisible Anti-aging Foundation SPF20 Multifunctional foundation that combines a powerful anti-aging action with perfecting feautures. With SPF20 protection factor and anti-aging actives - hyaluronic and ferulic acids, Aloe Vera and soy proteins - that prevent and combat signs of age and, providing extra elasticity, comfort and hydration to skin; with perfecting and illuminating pigments a for perfect coverage, without settling into wrinkles. Its ultra-comfortable texture, with a “second skin” effect, clones skin natural color for a luminous, radiant and natural finish, imperceptible and unalterable for 24 hours.
BLUSH Multitasking COMPACT SPHERES BLUSH Sophisticated harmony of compact spheres blush designed to give your cheeks a touch of color. The combination of different shades fuses perfectly to suit all skin tones and seasons. Its texture, in several finishes, is ideal to instantly modulate and perfect the tone and delicately enhance the complexion. Its ultra-light formula melts into the skin and is subtly fixed for a velvety finish.

MONO EYESHADOW
Highly concentrated long-lasting sophisticated eye shadow. Its delicate oily powder texture perfectly slides on eyelid and combines the subtlety and fixation of the powder with the extensibility, comfort and softness of the oil. Highly pigmented vibrant colors, with multiple finishes and effects, adaptable intensity and optimal coverage for an impeccable, ultra-comfortable makeup all day round.
ULTIMATE PERFORMANCE LENGTH EXTENSION MASCARA Its long-lasting ultra-strong formula, enriched with jojoba, argan and castor oil, ginkgo biloba extract and sodium hyaluronate, nourishes, revitalizes, fortifies and protects the eyelashes. The technological pigments ensure a vibrant color, and the polyamide fibers, enormously flexible, adhere perfectly from the root to the tip for a more seductive and intense look. The design of the brush allows a precise application, capturing, separating and defining perfectly each lash, both upper and lower ones. Instantly, intense care, immediate definition, maximum thickness and extreme length.
EXTREM PERFORMANCE COLORED MASCARA Extreme performance colored mascara with silk proteins, panthenol (Provitamin B5) and keratin, which care and condition the eyelashes. Its modern formula with technological pigments and polyamide fibers covers each eyelash, from root to tip, with bold long lasting colors. The brush is designed to maximize the volume of the eyelashes, without smudging or clumping.
EYELINER HIGH PERFORMANCE LONG WEAR High-performance, waterproof, long-lasting eyeliner. In 1 soft glide, the look is accentuated and sublimated with a perfect and intense layout, an ultra-pigmented color and an exceptional notransfer fixation.

LIPSTICK
Lipstick, in a wide palette of modern and vibrant shades, from elegant neutrals to daring tones, in seductive and modern finishes: creamy, matt, metallic, pearl, vinyl, etc., with variable degrees of coverage, for a fashion look and extraordinary comfort for hours.
LIPLINER High PERFORMANCE LONG WEAR High PERFORMANCE LONG WEAR Lipliner. In 1 soft pass, it accentuates and sublimates lips contour with a perfect and intense trace, an ultra pigmented color and an exceptional fixation, without transfer.

LIPGLOSS TATTOO
High impact liquefied pigment long lasting lipgloss, with multiple effects and finishes: matte, satin, metallic ... Its extremely creamy flexible and light moisturizing texture provides a spectacular color, beautiful glide, single stroke coverage and a pleasant feeling of comfort on the lips. Its convenient applicator enables a perfect application.
URBAN PROTECT Oil-infused Micellar Water Oil-infused micellar water combines the freshness of water with the functionality of oil. Its biomimetic formula, that respects skin, with nanoparticles containing grape polyphenols and tocopherol, Osmocity®, green tea extract and sesame oil exerts a potent protective action against anti-pollution and anti-radicals, while removes efficiently and with unique smoothness all makeup, even long-lasting one, without leaving oily residues.

NAIL LACQUER
NAILS sparkle with an alluring bright warm AURORA CRIMSON Nº42 and a chic neutral ROSE TEA Nº43 that deliver high coverage and shine to complete the look.
PACKS
PACK 1-2
PACK 3-4
PACK 5
PACK 6
PACK 7
PACK 8
PACK 9
PACK 10
  • EVERLASTING
    COLOR KIT
    PACK 1 - PACK 2
    LIPSTICK

    In a wide palette of modern and vibrant shades, from elegant neutrals to daring tones, in seductive and modern finishes: creamy, matt, metallic, pearl, vinyl, etc., with variable degrees of coverage, for a fashion look and extraordinary comfort for hours.

    High PERFORMANCE LONG WEAR Lipliner

    In 1 soft pass, it accentuates and sublimates lips contour with a perfect and intense trace, an ultra pigmented color and an exceptional fixation, without transfer.

    CAPTIVATING
    COLOR KIT
    PACK 3 - PACK 4
    Lipgloss

    High impact liquefied pigment long lasting lipgloss, with multiple effects and finishes: matte, satin, metallic ... Its extremely creamy flexible and light moisturizing texture provides a spectacular color, beautiful glide, single stroke coverage and a pleasant feeling of comfort on the lips. Its convenient applicator enables a perfect application.

    ANTI-FEATHERING LIP LINER

    It creates an invisible barrier that delimits the lip contour, keeping lipsticks and glosses from feathering and improving their hold. Result: perfectly defined lips all day round.

  • ULTIMATE
    BEAUTY KIT
    PACK 5
    ULTIMATE PERFORMANCE LENGTH EXTENSION Mascara

    Its long-lasting ultra-strong formula, enriched with jojoba, argan and castor oil, ginkgo biloba extract and sodium hyaluronate, nourishes, revitalizes, fortifies and protects the eyelashes. The technological pigments ensure a vibrant color, and the polyamide fibers, enormously flexible, adhere perfectly from the root to the tip for a more seductive and intense look. The design of the brush allows a precise application, capturing, separating and defining perfectly each lash, both upper and lower ones. Instantly, intense care, immediate definition, maximum thickness and extreme length.

    GLOSS

    Extra comfortable gloss with high concentration of pigments for a unique lacquered coverage and long-lasting hydration on lips.

    EYEXPRESSION
    EXTREME KIT
    PACK 6
    EXTREME PERFORMANCE COLORED Mascara

    Extreme performance colored mascara with silk proteins, panthenol (Provitamin B5) and keratin, which care and condition the eyelashes. Its modern formula with technological pigments and polyamide fibers covers each eyelash, from root to tip, with bold long lasting colors. The brush is designed to maximize the volume of the eyelashes, without smudging or clumping.

    High PERFORMANCE LONG WEAR

    In 1 soft glide, the look is accentuated and sublimated with a perfect and intense layout, an ultrapigmented color and an exceptional notransfer fixation. How to use: Apply as close to the lash line as possible to accentuate the shape of the eye or intensify the look.

  • AGELESS
    COMPLEXION KIT
    PACK 7
    CLONATURE Invisible Antiedad Multifuncional SPF 20

    Multifunctional foundation that combines a powerful anti-aging action with perfecting feautures. With SPF20 protection factor and anti-aging actives - hyaluronic and ferulic acids, Aloe Vera and soy proteins - that prevent and combat signs of age and, providing extra elasticity, comfort and hydration to skin; with perfecting and illuminating pigments a for perfect coverage, without settling into wrinkles. Its ultra-comfortable texture, with a “second skin” effect, clones skin natural color for a luminous, radiant and natural finish, imperceptible and unalterable for 24 hours.

    WRINKLE ERASER

    Effective treatment that relax and minimize wrinkles and fine lines.

    ARMONIA
    VISSAGE KIT
    PACK 8
    Multitasking COMPACT SPHERES BLUSH

    Sophisticated harmony of compact spheres blush designed to give your cheeks a touch of color. The combination of different shades fuses perfectly to suit all skin tones and seasons. Its texture, in several finishes, is ideal to instantly modulate and perfect the tone and delicately enhance the complexion. Its ultra-light formula melts into the skin and is subtly fixed for a velvety finish.

    ANTICERNES MOUSSE CORRECTOR

    Mousse texture eye concealer with special pigments that corrects eye dark circles

  • URBAN
    PROTECT
    PACK 9
    Oil - infused Micellar Water FORMULA ANTI-POLLUTION

    Combines the freshness of water with the functionality of oil. Its biomimetic formula, that respects skin, with nanoparticles containing grape polyphenols and tocopherol, Osmocity®, green tea extract and sesame oil exerts a potent protective action against anti-pollution and anti-radicals, while removes efficiently and with unique smoothness all makeup, even long-lasting one, without leaving oily residues.

    GLOSSY
    EYES KIT
    PACK 10
    MONO EYESHADOW

    Highly concentrated long-lasting sophisticated eye shadow. Its delicate oily powder texture perfectly slides on eyelid and combines the subtlety and fixation of the powder with the extensibility, comfort and softness of the oil. Highly pigmented vibrant colors, with multiple finishes and effects, adaptable intensity and optimal coverage for an impeccable, ultra-comfortable makeup all day round. How to use: gently and homogeneously apply the chosen color on the eyelid with the help of an applicator or brush.

    EYE GLOSS

    Stylish transparent EYE GLOSS that instantly gives every look a dramatic and glistening “wet glossy eyes” finish. Its long lasting formula does not stick and reflects the light to make your eyes sparkle. How to use: Use applicator or fingers to smooth gloss over lids. Dab it over your shadow to enrich payoff, or wear it alone for a “nude glossy eyes”.

MAKEUP TRENDS & TECHNIQUES FOR
FALL – WINTER / 2018 - 2019
LIPS

NUDE LIPS
Fashion shows offer several options: either you get a nude lipstick, slightly darker than its naturally pinkish skin tone, as our KEENWELL TATTOO Nº32, or we just create an effect gloss with a transparent gloss, just to sublimate natural lips color. Anyway, this year, less is more.

“PARIS GIRL” RED LIPS
On the catwalks, classic powerful red lip always triumphs. Signature beauty of the Parisian, crimson carmine red with a matt finish is the color to adopt. This punchy color is teamed with minimal, barely-there eyes which gave it the look an effortless edge.

SUPER-DARK LIPS
This year, the make-up artists of the prêt-à-porter maisons set the style: super-dark lips. Dark shades: wine-red, burgundy, cherry or black vinyl are back in trend. (Lipstick Nº32 and Nº33).

IRIDESCENT, HOLOGRAPHIC
& METALLIC LIPS
One of the biggest beauty trends of the moment are holographic , iridiscent and metallic makeup. They are the perfect addition to any beauty routine to take an everyday makeup look from drab to fab.

LIP STROBING

The lip strobing trend is a look that fits any season, especially the upcoming AW18-19 makeup collections. In-keeping with the metallic makeup trend, and the bonus of the appearance of a fuller, more plumped pout, all you need is KEENWELL RADIANT TOUCH to transform the way that your lips look. The iridescent pigments focused in the middle of the mouth reflect light to give a plumping effect to lips. What’s great about this look is that it’s completely subjective. If shimmer isn’t you, you could use the below technique with a matte nude shadow, or, you could replace SHIMMERING KEENWELL RADIANT TOUCH Nº101 with the matte one Nº2, get creative with it!

How to
1. Define:
It’s true what they say: lip liners are a crucial step to creating the perfect lip
2. Colour:
Firstly, you can use any colour that you like, but make sure it is in contrast with the lip liner; the lip strobing trend will work with any shade, light or dark.
3. Highlight:
Now for the finishing touch! To add depth and dimension to your lips, all you need is a dab of KEENWELL RADIANT TOUCH onto the middle of your lips to highlight; then, blend outwards toward the edges to create the illusion of a three-dimensional finish.
4. Finish:
Apply some nice gloss on your lips. This will give a nice shimmer and fresh look to the overall makeup of your face. Voilà! your lip strobing look is complete – it’s honestly that simple.

FACE
"NO MAKEUP - MAKEUP"

FLUSHED CHEEKS NEW
Take on Draping
Beauty is on a break from contouring and rediscovering the joys of blush. ‘Run for the bus’ blush is the catwalk’s latest trend.

How to
This season blush is applied onto the tippy tops of the cheekbones and around the temples and brow bones, creating a new take on draping.

EYES
Silver Or Iridiscent Inner Eye Corner
HIGHLIGHT “STROBING”.
This year the eyes remain bright thanks to subtle silver or iridescent touches in the inner corner. A beautiful blending and application technique- a universal solution to tired eyes that will illuminate your eyes with one easy step. It highlights your entire eye area with a light, glowing tone and makes the eyes look brighter, fresh and especially awake against bare skin.

How to
This season blush is applied onto the tippy tops of the cheekbones and around the temples and brow bones, creating a new take on draping.

GOLD GLITTER
Golden powder effect by applying “gold leaf” loose glitters on the entire eyelid mobile to give our look “bling bling” to sublimate it and illuminate with thousand lights our beauty! To create this look, you can use an eye primer under your eye and using a brush you can dab on some loose glitter or alternatively you can use glitter eyeliner.

MONOCHROME EYES
From lashes to lids, vibrant, dynamic colors dominated eye trends.

PASTEL EYESHADOW
From sky blue to pink and mauve, pastel tones made for a childlike look to brighten up the winter weather.

CAT EYES

EYELINER
This year again, eyeliner sublimates the eyes. It is adapted from every angle and is dumped according to every personality. In graphic mode for a rock look, colorful rhinestones for a totally extravagant look or more classic.

PUNK-INSPIRED EYES
Cat-eyes were pushed to extremes, with thick black liner that produced a grungy rock look.

UNFINISHED BLACK EYELINER
For a striking, arty look, black liner was broken up with blank spaces on the lower lasheline.

EDGY “THUMBPRINT” EYELINER
As the name suggests thumbprint eyeliner looks like the thumbprint of your thumb dipped in black pigment and pressed on the corner of your eye. It doesn’t have a sharp, conical edge or doesn’t even look that elaborate and overdone. There is no need to perfect it like the wing eyeliner, it is fresh, innovative and effortless and looks is pretty cool, casual and playful. It is all over the social media and beauty gurus are loving it. Take a look at how it looks.

MINIMAL STYLE
FLOATING EYELINER
The floating eyeliner trend is all negative-space and color.

How to
Simply draw on a floating liner just above the crease. You can do it simple or double – once in black, and then accentuated over the top with a color of your choice-. Ensure your brows are brushed up to the heavens to frame your handiwork, and keep the rest of your makeup fresh and minimal.

UNDERLINER TREND
The trend of the moment - which we also see among the celebrities - is to reverse the line of liner and place it right at the lower lashes. Designed to bring attention to your lower lids while keeping your upper lids neutral.

How to
So, skip the ultra-dark upper eye makeup and refocus your energies on bold pops of color and more neutral smokes for a one-of-a-kind lid look that’s sure to make you stand out in all the best ways. You can underline with GLITTER, go SMOKY or DEGRADE or be more creative with GRAPHIC IDEAS and bold colors.

“OMBRE LASH”
The new ombre lash trend has just made the colored mascara look a little easier to play with, giving your eyelashes a splash of color. This dark-to-light technique magnifies the eyes and intensifies the look. It’s a simple way to incorporate interest and color to highlight the eyes.

How to
To get the look, you need two mascaras — one black and one that’s a colored shade, like purple. Begin by applying a deep-black voluminous mascara, such as NEW KEENWELL ULTIMATE PERFORMANCE LENGTH EXTENSION MASCARA Nº01, just at the root of the lashes, sliding the wand back and forth to create dimension. Then, apply a lighter-colored mascara, such as warm plum NEW KEENWELL EXTREME PERFORMANCE COLORED MASCARA Nº05 from the middle to the tips.