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Animal Instinc
THIS SEASON KEENWELL
PRESENTS COLLECTION MAKEUP


“Animal instinct” explores the power of instinct with an arousing collection of autumnal veils and lush textures to reveal the evocative allure, the elegant, feminine style and attitude of every woman.

The collection delivers a killer combo of rich hues and pigments, with delicate lightweight textures and effects encompassing an entire range from velvety matte to vinyl or high-impact sparkle.
The collection rich, contrasting hues and complementary textures, ensures to create stylish and sophisticated day or night looks, from natural to glamorous.

Compelling, deep shades on the lips tinged with an autumn color. A nuanced, serene color brings an enticing, ambient look to the eyes. A perfect foundation and delicate blush for a chic skin with a translucent softness.
KEENWELL presents “Animal Instinct” a collection that brings the autumn’s most outlandish trend into the spotlight: animal print that is making a serious comeback this season.

“Animal Instinct” graphic image is inspired by the iconic animal print, resembling the pattern of the fur of a zebra. Zebra print is a bold without being brassy, fashion statement defined by the striking black and white stripes, whose jagged lines have the same effect as an optical illusion.

The mystery, sophistication and avant-garde spirit of zebra print are now transfused into our new makeup collection, where it takes central stage and makes it graphic look daring, trendy, ultra-feminine and sophisticated.

“Animal instinct” ensures that there is no limit to the feminine creativity and empowers the free spirited woman, accentuating her femininity and individuality with classic products updated with unique charm.

“Animal instinct” is inspired by this year’s fall/winter exciting collections, palette of prints, colors and textures of the international catwalks. “Animal instinct” features the latest must-haves makeup items for any fashionista.

KEENWELL presents “Animal Instinct” a collection that brings the autumn’s most outlandish trend into the spotlight: animal print that is making a serious comeback this season.

“Animal Instinct” graphic image is inspired by the iconic animal print, resembling the pattern of the fur of a zebra. Zebra print is a bold without being brassy, fashion statement defined by the striking black and white stripes, whose jagged lines have the same effect as an optical illusion.

The mystery, sophistication and avant-garde spirit of zebra print are now transfused into our new makeup collection, where it takes central stage and makes it graphic look daring, trendy, ultra-feminine and sophisticated.

“Animal instinct” ensures that there is no limit to the feminine creativity and empowers the free spirited woman, accentuating her femininity and individuality with classic products updated with unique charm.

“Animal instinct” is inspired by this year’s fall/winter exciting collections, palette of prints, colors and textures of the international catwalks. “Animal instinct” features the latest must-haves makeup items for any fashionista.

“Animal instinct” explores the power of instinct with an arousing collection of autumnal veils and lush textures to reveal the evocative allure, the elegant, feminine style and attitude of every woman.

The collection delivers a killer combo of rich hues and pigments, with delicate lightweight textures and effects encompassing an entire range from velvety matte to vinyl or high-impact sparkle.
The collection rich, contrasting hues and complementary textures, ensures to create stylish and sophisticated day or night looks, from natural to glamorous.

Compelling, deep shades on the lips tinged with an autumn color. A nuanced, serene color brings an enticing, ambient look to the eyes. A perfect foundation and delicate blush for a chic skin with a translucent softness.
SEASON PRODUCTS
A beatiful skin is the starting point of our seasonal proposal. We bet on a subtly tanned tone, with a touch of natural sun, illuminating the key areas of the face.
INALTERABLE 24-hour Wearing Professional Foundation Medium-to-full Coverage - SPF20 Medium-to-full coverage foundation transfer-resistant that remains flawless, with no "touch-ups", for 24 hours. Lightweight and breathable formula that combines comfort and coverage for an extraordinary second-skin feeling. Infused with an anti-oxidant complex, it works shielding complexion against exterior aggressors including UVA and UVB rays. It perfectly evens out the complexion and improves skin’s texture, minimizing appearance of pores, blurring away imperfections, fine lines, wrinkles, instantly enhancing the appearance of the skin, without masking its natural radiance.
CORRECTOR DUAL COVERAGE CONCEALER STICK Versatile and practical concealer with double function: perfecting and correcting. Ultra-light dual formula: a base with vitamin E, aloe Vera, rice and corn extracts that protects skin and attenuates the small imperfections and a color concealer that camouflages them and melts with the skin for an invisible finish.
COLORETE Multitasking Blush Designed to give your cheeks a touch of color. It is ideal to instantly modulate and perfect the tone and delicately enhance the complexion. Its ultra-light formula melts into the skin and is subtly fixed for a velvety finish.
EXCEPTIONAILS Easy, Fast, No Smell, No Spills,
Non-Acetone
Cream acetone-free nail lacquer remover, with a delicious aroma - the most innovative, practical and effective alternative for removing your nail lacquer. It allows removing old nail color effortlessly, anywhere, at any time. A handbag essential. Its innovative cream formula incorporates an exclusive solvent complex, infused with sweet almond and sesame infused oils and vitamin E.
SKIN PERFECTOR Instant Beauty-Enhancing Flash Lift & Radiance Booster Skin perfector: a cutting edge dual cross between an anti-age elixir and a beauty-enhancing instant flash. Its lightweight gel texture provides an immediate firming effect, performs an anti-fatigue action to transform skin’s texture, minimize the appearance of pores, and blurs away imperfections, fine lines, wrinkles, enhancing skin radiance, revealing a fresh healthy-looking radiant glow.
EYE & LIP MAKEUP REMOVER DUAL-PHASE MICELLAR MAKEUP REMOVER For Eyes and Lips A non-rinse skin-caring, fragrance and oil-free dual-phase micellar makeup remover, that easy, effortlessly, gently and effectively, removes all traces of waterproof and long-wearing makeup, as it protects the delicate eye and lip area, soothes and keeps skin clean, silky and refreshed, without feeling sticky or greasy. Ideal for sensitive skin and safe for eyelash extensions.
CLICK & CONTOUR!
4 in 1 MULTIFUNCTIONAL LINER
Eye, lip & brow liner Fun, original and convenient multifunctional makeup pencil "4 in 1" with 4 ultra-slim retractable colors leads: 2 to define, contour and fill eyebrows (light brown and dark brown), 1 to create a graphic look (intense black), and 1 redesign your lips (classic red). It does not require sharpening. For all skin types and vegan-friendly.
LIPSTICKS Light, natural and bright color Extremely comfortable high-intensity lipsticks with a sophisticated black currant fragrance that give your lips the fresh applied look for hours.
Dark burgundy-red with neutral undertones and a satin finish. Pinky nude with glossy finish.
LIPGLOSS Ultralight formula Ultralight formula Intense and modulable colors. Long duration. Non sticky. NEW COLORS!
Rich, vibrant burgundy with a vinyl lacquer finish. A delicate warm light pink nude with a matte finish.
INVISIBLE BARRIER ANTI-FEATHERING LIP LINER Anti-feathering lip liner. It creates an invisible barrier that delimits the lip contour, keeping lipsticks and glosses from feathering and improving their hold.
HIGHT VOLUME PERFORMANCE High PERFORMANCE VOLUME Mascara High performance volume mascara with silk proteins, panthenol (Provitamin B5) and keratin, which care and condition the eyelashes. Its modern formula with technological pigments and polyamide fibers covers each eyelash, from root to tip, with bold long lasting colors. The brush is designed to maximize the volume of the eyelashes, without smudging or clumping.
NAIL LACQUER Light, natural and bright color DEEP RED - A rich, darkened (almost black) deep red with creamy finsh.
TOP COAT MATTE – Transparent nail lacquer that protects color and instantly transforms any manicure into a velvetty, matte finish.
PACKS
PACK 1-2
PACK 3-4
PACK 5
PACK 6
PACK 7
PACK 8
PACK 9
PACK 10
PACK 11
PACK 12
PACK 13
  • SUPERB
    Lips Kit
    Lipstick
    Lip liner Waterproof
    Lipstick

    In a wide palette of modern and vibrant shades, from elegant neutrals to daring tones, in seductive and modern finishes: creamy, matt, metallic, pearl, vinyl, etc., with variable degrees of coverage, for a fashion look and extraordinary comfort for hours.

    Lip liner Waterproof

    A profile pencil for your lips with a smooth texture that slides easily, providing a perfect finish, accentuating your lips natural curve.

    STYLISH
    Lips Kit
    Lipgloss
    Anti-feathering lip liner
    Lipgloss

    High impact liquefied pigment long lasting lipgloss, with multiple effects and finishes: matte, satin, metallic... Its extremely creamy flexible and light moisturizing texture provides a spectacular color, beautiful glide, single stroke coverage and a pleasant feeling of comfort on the lips. Its convenient applicator enables a perfect application.

    Anti-feathering lip liner

    It creates an invisible barrier that delimits the lip contour, keeping lipsticks and glosses from feathering and improving their hold. Result: perfectly defined lips all day round.

  • ALLURING
    Eyes Kit
    High performance volume Mascara
    Eye pencil
    High performance volume Mascara

    High performance volume Mascara with silk proteins, panthenol (Provitamin B5) and keratin, which care and condition the eyelashes. Its modern formula with carbon black pigments and polyamide fibers covers each eyelash, from root to tip, with an intense long lasting black color.

    Eye pencil

    Eye pencil with a soft, fine, easy-to-apply lead that gives you a perfect line every time. It intensifies your gaze or softly shades around your eyes. Waterproof and long lasting result.

    IMPECCABLE
    Skin Kit
    Inalterable 24-hour Wearing Professional Foundation
    Dual Coverage Concealer Stick
    Inalterable 24-hour Wearing Professional Foundation

    Medium-to-full coverage foundation transferresistant that remains flawless, with no “touch-ups”, for 24 hours. Lightweight and breathable formula that combines comfort and coverage for an extraordinary second-skin feeling. Infused with an anti-oxidant complex.

    Dual Coverage Concealer Stick

    Concealer with double function: perfecting and correcting. Ultra-light dual formula: a base with vitamin E, aloe Vera, rice and corn extracts that protects skin and attenuates the small imperfections.

  • CATWALK
    Beauty kit
    Mono EYESHADOW
    Inalterable 24-hour Wearing Professional Foundation
    Mono EYESHADOW

    Highly concentrated long-lasting sophisticated eye shadow. Its delicate oily powder texture perfectly combines the subtlety and fixation of the powder with the extensibility, comfort and softness of the oil.

    Inalterable 24-hour Wearing Professional Foundation

    Medium-to-full coverage foundation transfer-resistant that remains flawless, with no “touch-ups”, for 24 hours. Lightweight and breathable formula that combines comfort and coverage for an extraordinary second-skin feeling.

    RUNWAY
    Beauty kit
    Multitasking Blush
    Inalterable 24-hour Wearing Professional Foundation
    Multitasking Blush

    Designed to give your cheeks a touch of color. It is ideal to instantly modulate and perfect the tone and delicately enhance the complexion with a velvety finish

    Inalterable 24-hour Wearing Professional Foundation

    Medium-to-full coverage foundation transfer-resistant that remains flawless, with no “touch-ups”, for 24 hours. Lightweight and breathable formula that combines comfort and coverage for an extraordinary second-skin feeling

  • EXCEPTOPNAILS
    Cream acetone-free nail lacquer remover

    With a delicious aroma - the most innovative, practical and effective alternative for removing your nail lacquer. It allows removing old nail color effortlessly, anywhere, at any time. Its innovative cream formula incorporates an exclusive solvent complex, infused with treatment and conditioning ingredients - sweet almond and sesame infused oils - and vitamin E, which not only removes even difficult nail polish in just 60 seconds, but also prevents dryness, nourishes and strengthens nails and cuticles. Its delicate aroma transforms nail polish removing into a spa-like experience. Perfect for weak and brittle nails.

    SKIN PERFECTOR
    Instant Beauty-Enhancing Flash Lift & Radiance Booster

    A perfect cross between an anti-age elixir and a beauty-enhancing instant flash. Its lightweight gel texture provides an immediate firming effect, performs an anti-fatigue action to transform skin’s texture, minimize the appearance of pores, and blurs away imperfections, fine lines, wrinkles, enhancing skin radiance, revealing a fresh healthy-looking radiant glow. Its effect lasts approximately 8 hours. For all skin types.

  • EYE & LIPS
    Dual-phase Micellar Makeup Remover For Eyes and Lips

    A non-rinse skin-caring, fragrance and oil-free dual-phase micellar makeup remover, that easy, effortlessly, gently and effectively, removes all traces of waterproof and long-wearing makeup, as it protects the delicate eye and lip area, soothes and keeps skin clean, silky and refreshed, without feeling sticky or greasy. Ideal for sensitive skin and safe for eyelash extensions.

    CLICK & CONTOUR
    4 IN 1
    Multifunctional Liner - Eye, lip & brow liner

    Fun, original and convenient multifunctional makeup pencil “4 in 1” with 4 ultra-slim retractable colors leads: 2 to define, contour and fill eyebrows (light brown and dark brown), 1 to create a graphic look (intense black), and 1 redesign your lips (classic red). It does not require sharpening. For all skin types and vegan-friendly.

  • NAIL LACQUER
    Nail Lacquer

    Nº46 – DEEP RED - a rich, darkened (almost black) deep red with creamy finsh.
    TOP COAT MATTE – Transparent nail lacquer that protects color and instantly transforms any manicure into a velvetty, matte finish.

MAKEUP TRENDS 
AND TECHNIQUES
FALL – WINTER / 2019 - 2020
MAKEUP TRENDS 
AND TECHNIQUES
Global makeup trends are basically divided 
into 4 large groups:
1 Dressed
Reviews the classics through brown shadows, black eyeliners and burgundy and red lips. It underlines the power of elegance, naturalness and subtlety.
2 Refined
With a refined and timeless inspiration, and effortless aesthetics, it is expressed through polished looks, where ‘no-makeup make up’ triumphs, balanced by highlighters to create dimension and emphasize features.
3 Healthy
Proposes a healthy look that relies on freshness. A slightly “sun- kissed”, tanned skin, by using bronzing powder and blushes.
4 Vibrant
Proposes a carefree aesthetic through bold and artistic looks, where the eyes, in daring colors, are the stars.
TRENDS IN FACE
An exquisite natural luminosity, a sun-drenched skin, an impeccable, relaxed look.
1 Dewy Look

”Dewy Look” - Hydrated and luminous, healthy looking skin. A subtle, slightly satin complexion. This healthy glow is all about exfoliation and moisture, along with a ultralight foundation as new INALTERABLE 24-hour Wearing Professional Foundation.


2 No Makeup Makeup

The trend continues. It is very important to even out skin texture by covering flaws and unifying skin tone, so complexion looks as naturally flawless, like you’re not wearing makeup.
To cover small imperfections and provide extra brightness, use the new Lavender Dual Coverage Concealer Stick.


3 Blushing

A touch of neutral pink blush applied high on the apples of the cheeks, close to the nose, looking like a natural flush, is the easiest way to soften the face and liven up the complexion. All you need is the new MULTITASKING BLUSH Nº51!
Rosy blush may be paired with soft pink lips, and on the eyes too, suggesting that the trend for “monotone make-up” is set to stay.
LIPS TRENDS
Captivating intense colors or timeless nudes, matte finish or lacquered vinyl for sensual and delicate labs.

1 Wine Lips: Bordeaux, Merlot, Burgundy

Lips in intense tones and different finishes matte, satin, vinyl ..., as the new Lipgloss Nº65, are this season most maximalist proposal and they are presented as the only focal point of the makeup, or combined with extreme cat-eyes.
To increase the durability and add warmth to wine lipsticks, we recommend you to delineate and fill the entire lip with a red lipliner and, then, apply the color on top.


2 Glossy Lips

Both on Instagram, as on the catwalks, glossy lips gain ground this season. Glossy lips are undeniably sexy, since they make the lips look shiny, moisturized, and lush. In addition, glossy finish infuses energy, joy, exuberance and femininity to the look. Try our new lipstick Nº 37 with glossy finish!
The trend is glossy lips complementing bright eyes and dewy skin, or to go for a monochromatic look.



3 Dark Lips

Dark shades of chocolate, plum, cherry and even extreme black and dark green colors are one of the most popular lip trends. Dark lips trend, as new lipstick Nº36, comes stomping to enhance our most punk and rebellious side.
With dark lips - “less is more”, therefore, combine them with a luminous skin and a clear tone on the mobile eyelid. Top with a little mascara and a light touch of ‘blush’ to illuminate the face.
The key to showing off the dark lips is to make them perfect, since they require attention and care: it is important to prepare the lips well, moisturize and exfoliate them, carefully outline the contour and apply the color, preferably, with a wide and flat brush so that the color be perfectly uniform. To increase durability, apply translucent powder to seal the lipstick.



4 The Red Classic

Red lips are a classic that will never go out of fashion, but the shades and finishes can change from one season to another. This season, the red is presented in warm tones boiler or brick with bright finishes or with cold nuances and matte finish.

The fashion of dark lips, like the new lipstick Nº36

The nude lips can be the focal point of the look or simply accompany a bolder eye makeup proposal.

5 Nude Lips

The delicate and sophisticated shades of mauve, caramel or pink, as the new lipgloss Nº66, are once again one of the season’s proposals.



6 K-Beauty Smudged (Undefined) Lips

The “stained” lips are a look of beauty very popular in Asia that, every time, wins more followers in Europe.
It’s all about swapping precise for blurred lines and embracing the imperfect. Requiring minimal time and effort to do, it works with a range of shades but most effectively with soft pastels and bright pops of colour.
The technique consists of applying the color in the center of the lips and diffusing it from the inside out, with small touches, to create a charming effect of “newly kissed” lips that is especially flattering for full lips.

EYE TRENDS
A dazzling look with flattering monochrome proposals and graphic lines

1 Inner light

A tear illuminated with silver, iridescent sparkles, pastel or glitters is again on-the-go this season.



2 Pastel Shadow

Green, lilac, pink or orange again are all over seasonal catwalks. Do not forget to blend well and apply shadow also under the eyelid. Choose a color that contrasts with your eyes color. For green eyes - lilac, for blue - mint, and for brown - pink.


3 Neon Flashes

This season, color is applied by small, but impressive, pops in vibrant neon colors. It’s a quick and super easy way to get an avant-garde look.

How to get these color flashes?
• Drawing small flicks or arty inspiration lines framing the upper lash lines.
• Apply messy shadow lines on the eyelid.


4 Smuged Eyes

“Smudged eyes” is to messy applying shadow, without precise edges, to create unblended, perfectly-imperfect messy looks, simulating a careless finish.
This season the key to create these high impact looks are electric or metallic shades.
For a punk look, try with black shadow and apply it over the lid, from outer corner of the eye to slightly over the inner corner, haphazard and smudged, but in a distinctly rectangular shape.


5 Monochromatic Look

It´s incredibly chic and an easy way to wear trendy shades all over.
To recreate it, it is enough with one or two products, maximum, for example: gently apply a nude lipstick shade, as new lipstick Nº37, on your lips, eyelids and cheekbones.


6 Artistic Lines

Have been saw in celebrities as Lucy Boynton, and they replace the traditional black liner on eyelashes by “floating” artistic lines that are applied on or above the crease.
The shapes are varied: defined strokes, floating arrows or childlike scribbles, and you can draw 1 single line or several. Let your creativity express itself!
You can choose any color, but! try white, the result is stunning.


7 Infinite Cat Eye

The classic Cat Eye is reinterpreted this season and acquires great drama surrounding the whole eye to become, practically, a black shadow or extending to infinity, towards the tail of the brow.
Pair infinite Cat Eye with red or wine-colored lips for a sophisticated, classic look, or with the rest of the makeup pared-down, so the focus really will be on the eyes.

The most commonly used shades are neutral: mauve, golden and brown.

Combine it with a radiant complexion and a nude lipstick, like the new # 37 lipstick for a super trendy look.

EYELASHES AND EYEBROWS
A lot more natural eyebrows and eyelashes

1 Dramatic Eyelashes

Lashes take the spotlight in Fall/Winter 2019-2020 trends.
They are the subject of true artistic creation:
• Exaggerated with blunt Sixties-style kohl lines.
• Colorful, more chromatic.
• Ultra-thick and clumped lashes, layered with multiple layers of mascara for a dramatic, but very wearable look.
There’s one golden rule: keep the complexion and lips as natural as possible.

2 Beauty Brows

For the new season the mood has moved on from wild, brushed-up brows to embrace a more groomed aesthetic.
One of the trends is to bring them bold to full color. If dyeing them is too radical for you, try transforming them with color mascara or with a vibrant shade eyeshadow.
If your option, however, is naturalness, try the new CLICK & CONTOUR! 4 in 1 MULTIFUNCTIONAL LINER - Eye, lip & brow liner, with 2 colors to define, contour and fill eyebrows (light brown and dark brown).

TRENDS IN NAILS
Cheerful and energetic colors and minimalist nails, an impeccable manicure or pedicure.

1 Red Paired Nails & Lips

Red lips are stunning. And a red manicure is always beautiful. Combine them together and you get something timelessly elegant. Stylists recommend to use almost the entire palette of red, from scarlet to burgundy.



2 Dark Colors

Autumn-winter manicure 2019-2020 is the complete opposite of nail art past cold seasons, when the stylists recommended to make bright and intense designs in order to diversify the grey scenery. This season, nail-masters decided to return to the classical ideas and offer to decorate nails with black and close to it de colors, as new nail lacquer Nº46- DEEP RED.



6 Matte Nails

One of the hottest trends is matte finish manicure. Matte finish gives nails an ultra-modern and sophisticated feel that you can get with our new TOP COAT MATTE.


3 French Manicure 2.0

The classic French manicure is reinvented this season with bold colors and new minimal designs.



4 Rainbow Nails

Rainbow manicure is one of the mani trends of the moment. Multicolored nail art lets out our inner little girl. In bright, pastel or neon colors, this “new” trend is becoming super popular.



5 Moon Nails

Moon manicure is an elegant and minimalist approach to trends.
Combine two tones to add a touch of originality to manicure. Moon manicure allows using glitter nail polish, without being excessive.