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This season KEENWELL
presents
Exotica


“Exotica” is a contemporary interpretation of the iconic vintage Chinese style motifs.

Delicate Chinese gardens and sublime peacocks are inspiration for the color palette of the new “EXOTICA” collection that celebrates the beauty of nature from a nostalgic and evocative point of view.


"EXOTICA" is a very feminine collection full of personality with a complete range of makeup essentials that combine the best of KEENWELL color and facial care with new, vibrant and delicious colors that adapt to all lifestyles and skin types.

"EXOTICA" allows you to create captivating classically inspired looks, both for day and night, that enhance natural features and underline every woman´s individual beauty.

This season, be captivated by the romantic and vintage spirit of the new KEENWELL “EXOTICA” makeup collection.

“Exotica” is a contemporary interpretation of the iconic vintage Chinese style motifs.

Delicate Chinese gardens and sublime peacocks are inspiration for the color palette of the new “EXOTICA” collection that celebrates the beauty of nature from a nostalgic and evocative point of view.


"EXOTICA" is a very feminine collection full of personality with a complete range of makeup essentials that combine the best of KEENWELL color and facial care with new, vibrant and delicious colors that adapt to all lifestyles and skin types.

"EXOTICA" allows you to create captivating classically inspired looks, both for day and night, that enhance natural features and underline every woman´s individual beauty.

This season, be captivated by the romantic and vintage spirit of the new KEENWELL “EXOTICA” makeup collection.

AUTUM / WINTER 2021 COLLECTION
“Exotica” is a contemporary interpretation of the iconic vintage Chinese style motifs.
MAKE-UP REMOVER BALM Make-up remover balm
Luxurious ultra-sensory makeup remover balm, inspired by Asian cosmetics with "3 textures in 1" ': the balm, after application, in contact with the skin, transforms into a delicate oil, and then, in contact with water, is turns into a gentle cleansing milk for easy rinsing, leaving no residue or greasy finish on the skin. Its vegan formula, with 92% natural origin ingredients, contains a combination of Coconut and Olive Oils, Vitamin E, Glycerin and D-panthenol. The balm effectively removes dead cells, impurities and traces of makeup, moisturizes and cares for the skin. For all skin types, even the most sensitive. How to use: morning and evening, apply to dry skin massaging with the fingertips until texture turns into oil. Emulsify with water to transform it into milk, massage again and then rinse thoroughly.
EXTRAORDINARY ECLAT ANTI-AGING & ULTRA-RADIANCE COLOR CREAM SPF 20 Multifunctional treatment cream that combines an effective anti-aging protection with the benefits of color. With powerful antioxidant, moisturizing and firming actives, Broad Spectrum SPF 20 Sunscreen and a new generation of correcting and illuminating pigments, which mimic the skin and provide an intelligent correction, for a perfectly protected skin and an extraordinarily radiant and luminous complexion all day long.
INALTERABLE 24-h Wearing Professional Foundation. Medium-to-full Coverage - Semi-matte Finish - FPS20 Medium-to-full coverage foundation transfer-resistant that remains flawless, with no "touch-ups", for 24 hours. Lightweight and breathable formula that combines comfort and coverage.
COLOR REVEALING LIP BALM Enhances the natural color of the lips Ultra-comfortable melting lip balm, formulated with 95% natural origin ingredients, enriched with Rice and Sweet Almond Oils, Squalane and Vitamin E, which enhances the natural color of the lips, while providing them an intense hydration and a delicate care. How to use: apply alone as a lip balm or use as a base before lipstick.
MONO EYESHADOW Sophisticated ultra-silky sensorial formulation, highly concentrated long-lasting Sophisticated compact eyeshadow with an ultra-silky, highly pigmented, long-lasting sensory formula.

Nº63- medium and slightly warm lavender, satin finish.
4 COLORS EYESHADOW 4 elegant shades, in different finishes Sophisticated eyeshadow palette with 4 elegant shades, in different finishes, that can be used separately or together, perfect for creating a look full of nuances.

Nº506- beige with slightly pink undertone, satin finish + medium bronze, satin finish + medium nutmeg, satin finish + fern green, satin finish.
LIPGLOSS HIGHLY PIGMENTED, NO TRANSFER FORMULA Ultra-comfortable, highly pigmented, transfer-free formula. Extra-fluid texture, that does not dry out the lips, for a velvety sensation all day round.

Nº70 - medium coral with moderately warm undertones and matte finish.
Nº71 - medium plum with slightly warm undertones and matte finish.
HIGH PERFORMANCE VOLUME MASCARA New improved formulation that moisturizes and nourishes lashes improved formula vegan and fragrance-free Volume mascara , enriched with Jojoba, Argan and Avocado Oils, Hyaluronic Acid and Ginkgo Biloba Extract. Its formula, moisturizing and nourishing, covers the lashes with an intense color, densifies them without weighing them down for a long-lasting extraordinary volume. More voluminous, dense, defined and perfectly cared lashes throughout the day. How to use: Apply from root to outer end by zigzag movements to distribute the product evenly. Repeat the application for an even more spectacular volume.

Nº01 NEGRO. Nº03 EMERALD
DOUBLE TATTOO Microblading Waterproof Tint Pen Microblading Waterproof Eyebrow + Eyeliner Tint Pen – with dual functionality Eyeliner pen - very intense black color,; its felt-tip pen applicator and long-lasting waterproof formula make it easy to create graphic looks.

Eyebrow Tint pen - its 4 exclusively designed multi-prong (4) tip allows to easily draw natural strokes and perfectly fill defined natural-looking eyebrows in 3 easy steps. Medium brown color.
MAGIC SHIELD HARDENER High performance nail treatment It forms a shield that provides care and protection against daily aggressions (dehydration, pollution, use of detergents ...) to strengthen, improve hardness and restore the flexibility of the nails. The perfect solution for delicate and brittle nails.
NAIL POLISH  Fast dry, long lasting Nº49 JADE - medium green with a moderately warm underton.
PACKS
PACK 1-3
PACK 4-5
PACK 6-7
PACK 8-9
PACK 10-11
  • PACK 1
    Color revealing lip balm

    Ultra-comfortable melting lip balm, formulated with 95% natural origin ingredients, enriched with Rice and Sweet Almond Oils, Squalane and Vitamin E, which enhances the natural color of the lips, while providing them an intense hydration and a delicate care. How to use: apply alone as a lip balm or use as a base before lipstick.

    Scrub & lip balm

    Dual Performance Scrub & Lip Balm: its innovative convenient and easy-to-use, 2-in-1, ultra-nutritive formula, with a pink “core” and an external scrub that act together, delicately exfoliates the lips, while deeply taking care of them, leaving them soft and smooth, perfectly prepared for the application of color.

    PACK 2-3
    Lipgloss

    Ultra-comfortable, highly pigmented,no transfer formula with a matte finish. Extra-fluid texture, that does not dry out the lips, for a velvety sensation throughout the day. How to use: Apply from the center of the lips towards the corners. Let it dry for a few seconds to achieve a flawless hold.

    Anti-feathering lip liner

    Anti-feathering lip liner. It creates an invisible barrier that delimits the lip contour, keeping lipsticks and glosses from feathering and improving their hold. How to use: Before applying the lipstick, outline your lips contour,starting at the sides of the upper lip and moving towards center, and repeating on the lower lip.

  • PACK 4
    High performance volume mascara

    Improved formula vegan and fragrance-free Volume mascara, enriched with Jojoba, Argan and Avocado Oils, Hyaluronic Acid and Ginkgo Biloba Extract. Its formula, moisturizing and nourishing, covers the lashes with an intense color, densifies them without weighing them down for a longlasting extraordinary volume.

    Waterproof eye liner

    Waterproof eye liner, with perfect coverage and lasting result. The perfect ally to enhance eyes beauty look. A makeup bag must-have.

    PACK 5
    High performance volume mascara

    Improved formula vegan and fragrance-free Volume mascara, enriched with Jojoba, Argan and Avocado Oils, Hyaluronic Acid and Ginkgo Biloba Extract. Its formula, moisturizing and nourishing, covers the lashes with an intense color, densifies them without weighing them down for a longlasting extraordinary volume.

    Waterproof eye liner

    Waterproof eye liner, with perfect coverage and lasting result. The perfect ally to enhance eyes beauty look. A makeup bag must-have. Waterproof creamy formula with high pigmentation, long fixation and no transfer, which glides smoothly and guarantees a perfect stroke throughout the day.

  • PACK 6
    Eyeshadow mono

    Sophisticated compact eyeshadow with an ultra-silky, highly pigmented,long-lasting sensory formula. With small pearl particles, that combine the power of the pigment and the luminosity of the pearl to create a sophisticated look, full of light. How to use: apply, evenly, on the eyelid.

    Fix color 24 h waterproof

    Gel-based formula eyeliner that dries in just a few seconds, and provides extremely intense color, with a waterproof finish, for 24 hours. Its applicator with a fine felt tip allows a comfortable, easy and extremely precise application, to accentuate the look with an intense long-lasting stroke. How to use: shake well before using.

    PACK 7
    4 eyeshadow

    Sophisticated eyeshadow palette with 4 elegant shades, in different finishes, that can be used separately or together, perfect for creating a look full of nuances. How to use: apply, evenly, on the eyelid.

    Dermoslash xxl

    Comfortable vegan-friendly serum-gel, with 85% natural origin ingredients, alcohol and perfume free, with low molecular weight hyaluronic acid, Soluvit Richter NP, D-panthenol (vitamin B5),copper peptides, LPD Eyelasher and CG-Prohairin-β4 that accelerates the natural growth, length and density of the eyelashes, and strengthens them from the root, preventing them from shedding or drying out.

  • PACK 8
    Extraordinary eclat anti-aging & ultra-radiance color cream SPF 20

    Multifunctional treatment cream that combines an effective anti-aging protection with the benefits of color. With powerful antioxidant, moisturizing and firming actives, Broad Spectrum SPF 20 Sunscreen and a new generation of correcting and illuminating pigments, which mimic the skin and provide an intelligent correction, for a perfectly protected skin and an extraordinarily radiant and luminous complexion all day long.

    Multitasking primer baseilluminating pre-base radiant effect

    Multifunctional product: illuminating pre-base and treatment for a radiant skin. Its ultra-comfortable formula, with moisturizing and antioxidants active ingredients protects, cares and moisturizes skin.

    PACK 9
    Inalterable

    24-hour Wearing Professional Foundation Medium-to-full Coverage - Semi-matte Finish SPF20 Medium-to-full coverage foundation transfer-resistant that remains flawless, with no “touch-ups”, for 24 hours. Lightweight and breathable formula that combines comfort and coverage.

    Multitasking primer base-illuminating pre-base radiant effect

    Multifunctional product: illuminating pre-base and treatment for a radiant skin. Its ultra-comfortable formula, with moisturizing and antioxidant active ingredients protects, cares and moisturizes skin.

  • PACK 10
    Double tattoo microblading waterproof eyebrow + eyeliner tint pen

    Innovative format with dual functionality: Eyeliner pen- very intense black color; its felt-tip pen applicator and long-lasting waterproof formula make it easy to create graphic looks. Eyebrow Tint pen- its 4 exclusively designed multi-prong (4) tip allows to easily draw natural strokes and perfectly fill defined natural-looking eyebrows in 3 easy steps. Medium brown color.

    PACK 11
    Makeup remover balm

    Luxurious ultra-sensory makeup remover balm, inspired by Asian cosmetics with “3 textures in 1” ‘: the balm, after application, in contact with the skin, transforms into a delicate oil, and then, in contact with water, is turns into a gentle cleansing milk for easy rinsing, leaving no residue or greasy finish on the skin. Its vegan formula, with 92% natural origin ingredients, contains a combination of Coconut and Olive Oils, Vitamin E, Glycerin and D-panthenol. The balm effectively removes dead cells, impurities and traces of makeup, moisturizes and cares for the skin. For all skin types, even the most sensitive. How to use: morning and evening, apply to dry skin massaging with the fingertips until texture turns into oil. Emulsify with water to transform it into milk, massage again and then rinse thoroughly.

MAKEUP TRENDS
FALL-WINTER 21/22
COMPLEXION TRENDS
New techniques and reinvented classic styles to fill
with color the coldest months of the year.
Two opposing trends: "Skinimalism" or minimalist makeup vs Bold and colorful beauty
Traditionally, glowing skin was the star of spring-summer trends, while matte complexion was featured for fall and winter months. However, this year, in fall / winter shows, makeup artists broke with the classic trend and chose a luminous, juicy and radiant skin also for winter.






3. “Skinimalism”
Skinimalism translates into simplification, whether it's your skincare routine, your makeup routine, or finding easy-to-use skincare and beauty products.

This trend invites us to embrace our skin with simpler skincare and makeup routines that allow us to show off our skin naturally.

To create a minimal makeup look, use lightweight foundations like KEENWELL's BB CREAM.

For the rest of your makeup, use a neutral colored eyeshadow, a light blush and a lip balm, such as the new KEENWELL COLOR REVEALING LIP BALM.



1. Radiant and Juicy
( dewy Skin )

The technique to achieve a luminous and juicy complexion begins with hydration (AQUASPHERA KEENWELL Super-Moisturizing Multi-Protective Day Cream), followed by the application of the MULTITASKING PRIMER BASE make-up primer, to finish with a light, luminous and extra-moisturizing foundation , like our EXTRAORDINARY ECLAT ANTI-AGING & ULTRA-RADIANCE COLOR CREAM SPF 20.

2. Blush Lifting
It means creating dimension in the cheekbones with the help of color and texture. Blush Lifting rejuvenates because it helps to optically recover lost volumes in cheekbones area, outlines face and highlights its features.

The products you need are:
1. Highlighter ILLUMINATE KEENWELL for volume.
2. MULTITASKING KEENWELL BLUSH to add color.
How to?
  • Once you applied foundation with any KEENWELL foundation of your choice, apply ILLUMINATE KEENWELL highlighter to cheekbones area.
  • Provide dimension to the face with the help of KEENWELL MULTITASKING COMPACT POWDER SPF20 OR MULTITASKING SPF20 COMPACT SPHERES. Apply from approximately the middle of the cheekbone, just below the bone, towards the top of the ear. Choose a natural tone that matches with your skin tone.
  • Apply MULTITASKING KEENWELL BLUSH on the initial part of the cheekbone, not too close to the nose. Do it in a very subtle way to achieve a natural result.
EYE TRENDS
Feline looks in full color, punk eyeliner and the strong coming back of the more grunge "smokey eyes".

1 Bold Colors
A maximalist approach to eye makeup with looks full of color with bright and saturated eyeshadows in bold shades such as pink, fuchsia, yellow, orange, blue, green ...


2 Lavender
It is the perfect color for the new season, like our new KEENWELL MONO EYESHADOW No. 63- medium and slightly warm lavender, satin finish.

Whether with a simple eyeliner, with eyelinerpen, or with smoky eyes, this season, black is the king for eye makeup, creating mesmerizing beauty looks.

The key advantage of this color is that it combines perfectly both with a very elaborate makeup proposal, as well as with a no-makeup look.






3 Smokey eyes
"Smokey eyes" make a strong comeback this fall, reinvented in different versions. 

"Smokey eyes" suit all eye shapes (small, large, droopy) and add depth to the look.

This season, Punk “smokey eyes”, one of the hottest makeup trends of early 80s, have triumphed at the Fall / Winter 2021-2022 shows.

Chanel has opted for a resounding version of “smokey eyes”, with a charcoal black that surrounds the eyes and covers the entire mobile eyelid.

Dior’s proposal has been more grunge, a “degradé smokey eyes”, using a shadow of an intense black with a matte finish, but applying it only to the outer and inner corners of the eyes, with a gradient effect towards the center to leave a clear, makeup-free area to open up eyes and create a less elaborate, smoother effect.

Paco Rabanne has picked a softer and messier black eyeshadow.

Givenchy, in turn, has added a touch of luminosity, with the use of the highlighter in inner corner and the application of a white pencil instead of black to mark the water line and give a more futuristic mood.

To recreate any version of "smokey eyes" it is essential to use a good eyeshadow primer base, such as KEENWELL eyeshadow primer base, as well as a setting spray, such as 4-in-1 PRIMER& MAKEUP SETTING WATER MIST.

5 Bottom Eyeliner
It means wearing eyeliner on the bottom of the eye. It suits everyone because it transforms the structure of the eye and lengthens it. It is a very flattering makeup because it helps to camouflage signs of fatigue such as dark circles and gives a modern and fresh touch to any beauty look.

Try doing it with any of the eyeliners that you may get as a gift in some of our seasonal packs.

How to:
  • Dot along with the KEENWELL WATERPROOF EYE LINER of your choice to the bottom lash line and then blend closer to the roots of your lashes with a flat and firm brush.
  • Shade along with a black or brown eyeshadow, placing it under the line made before.
  • To create the wing, start from the lower eyelid water line and go towards the temple or eyebrow, depending on the shape of your eyes or on your personal preferences, choosing the angle that you like best.

You may also draw it easily with a felt tip eyeliner like the new KEENWELL DOUBLE TATTOO MICROBLADING WATERPROOF EYEBROW + EYELINER TINT PEN. Thanks to its waterproof formula, we make sure that the line stays intact all the day round.



6 Pearls and Accents
Small pearls or accents (glitter, mini-crystals, stickers...), located along the lash line, or in inner corner add luminosity and sophistication to any eye look




4 Eyeliner
ELONGATED, WINGED, WITH BOLD SHAPES AND or SUPER BLACK or FULL OF COLOR EYELINER.

This makeup trend is all about abstract details, negative space, and thick lines ..., but all XXL, and in bold, intense shades, such as charcoal black, green, red, fuchsia or blue.

At KEENWELL, you’ll find a wide range of eyeliner colors to create amazing graphic looks as new EYELINER FIX COLOR # 05.

You can also play with color, and apply eyeliner to your lower lid in vibrant tones as red or yellow.
You will not go unnoticed!


EYELASH AND EYEBROW TRENDS
This season, trends emphasize extra long, thick and dark lashes, and natural but well-groomed brows.

1 Volumen XXL
For dreamy lashes that add drama to your eyes, choose the new formula of our HIGH PERFORMANCE VOLUME MASCARA in black (# 01) or emerald (# 03).

2 Browning
In most of the shows, looking falsely messy brown, bushy, and combed up brows were at the forefront.

"Browning" "is a technique of filling and fixing the eyebrows that consists of filling in with a fine pencil the areas that give more personality, such as the end towards the frown or the area of the curvature, and combing and fixing with a gel with color that completes the filling effect and leaves a highly studied sloppy finish.

To make it, you will only need the new DOUBLE TATTOO Microblading Waterproof Eyebrow + Eyeliner Tint Pen Keenwell that allows to fill in the eyebrows and the new EYEBROW MASCARA with color that corrects, defines and fixes the eyebrows for a natural finish.

LIP TRENDS
This season, we wish to return to normal and that lips will be again full of color. However, we shall not forget about their care, especially during the coldest months of the year.

1 Bold Colors
An explosion of color triumphs on the lips after months hidden behind masks. At last we will be able to show off our red, burgundy, purple or fuchsia lips.

Most viewed colors in shows were reds and corals (LIPGLOSS Keenwell No. 70) and darker shades like cherry and plum (LIPGLOSS Keenwell No.71).

2 Ombré Lips 2.0
Ombré lips are back this autumn, with a metallic futuristic twist.

Try doing it with any of the eyeliners that you may get as a gift in some of our seasonal packs.



3 No lipstick, lipstick
As a counterpart to the previous trend, natural lips were also present among the proposals for this season. In this direction, KEENWELL launches this season a COLOR REVEALING LIP BALM that enhances the natural color of the lips, while intensely hydrating and gently caring for them.

NAIL TRENDS
This season, when it comes to colors, everything is allowed, from the most neutral colors to the darkest. In terms of designs, the trend becomes more graphic, with lines and block color.

1 Dark nails
This fall, Embrace the drama by opting for black nail colors, deep purples, and inky blues.

2 Minimal Designs
Nude color nails with very simple designs.
Elegant French manicures with metallic details.
Retro nail art allows to play with colors during the fall.

3 Abstract Designs
One of the favorite trends for fall is abstract designs: paint your nails on a white or nude color, or apply a clear treatment product like our new MAGIC SHIELD HARDENER; then buff and in a messy way, like strokes, apply another color or different shades of the same color and smudge them with a little sponge to dab your way to an abstract design.

In terms of designs, nail art becomes more graphic, with lines and color block.