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Bohemian Gardens
THIS SEASON KEENWELL PRESENTS
NEW MAKEUP COLLECTION


“Bohemian Gardens” is inspired by warm and idyllic spring and features a romantic selection of playful vivid and bright, invigorating shades, evoking the spirit of spring gardens in bloom.

“Bohemian Gardens” is a subtle tribute to the beauty of the pink peony, the main graphic motif of the collection.

Collection celebrates the joyfulness of spring and promotes a fresh, youthful and vibrant beauty look.

“Bohemian Gardens” is designed for elegant, both in a sophisticated and casual ways, refined women; for modern girls who are timelessly chic and know how to forge a spontaneous, bohemian-chic, effortless and easy to achieve look, full of instinctive sensuality and self-confident femininity.

“Bohemian Gardens” features a carefully curated selection of makeup essentials, based on traditional spring-infused shades of gardens blooming in the spring time, ranging from lush blue to bright pastels, and lightweight, luminous shades, evocative of sunshine and light.

“Bohemian Gardens” is inspired by warm and idyllic spring and features a romantic selection of playful vivid and bright, invigorating shades, evoking the spirit of spring gardens in bloom.

“Bohemian Gardens” is a subtle tribute to the beauty of the pink peony, the main graphic motif of the collection.

Collection celebrates the joyfulness of spring and promotes a fresh, youthful and vibrant beauty look.

“Bohemian Gardens” is designed for elegant, both in a sophisticated and casual ways, refined women; for modern girls who are timelessly chic and know how to forge a spontaneous, bohemian-chic, effortless and easy to achieve look, full of instinctive sensuality and self-confident femininity.

“Bohemian Gardens” features a carefully curated selection of makeup essentials, based on traditional spring-infused shades of gardens blooming in the spring time, ranging from lush blue to bright pastels, and lightweight, luminous shades, evocative of sunshine and light.

SEASONAL PRODUCTS
To highlight every woman natural beauty, for a couple of years now, skin shows natural, with a "glossy" effect and a touch of light. Again, this season, natural skin, with "no makeup, makeup", but extra bright finish, will be in the center of makeup trends.
MULTIFUNCTIONAL 4 IN 1 PRIMER & MAKEUP SETTING WATER MIST Moisturizes, prepares, sets and refreshes makeup. A translucent, ultra-light, non-sticky texture, quick drying and easy to apply waterbased formula. Ideal for all skin types. With matte finish and a delicate fragrance. Thanks to its film-forming properties, it deposits on the skin an ultra-thin, invisible and extremely pleasant film that, in a single gesture, protects it and provides multiple benefits with professional results.
BB CREAM REJUVENATING PROTECTI VE BASE SPF20 8 effects in 1 step. All-in-one cream: unifies, minimizes pores, illuminates, moisturizes, corrects imperfections, protects (SPF20), regulates, with antioxidant properties. Its fluid and semi-translucent formula helps creating a delicious skin with a "glossy" effect.
4 EYESHADOW Versatile palette, easy to use. Nº 502- A new and elegant combination of 4 colors:
- Soft Lilac
- 3 different shades of blue: steel, navy and cobalt.
Ideal to use combined and highlight, outline or shade, and create harmonious "smokey eyes" in blue tones, or, to apply individually.
The color palette is versatile and easy to use on any occasion.
EXCEPTIONAILS CREAM ACETONE-FREE NAIL LACQUER REMOVER Easy, fast, no smell, no spills, non-acetone. Cream acetone-free nail lacquer remover, with a delicious aroma - the most innovative, practical and effective alternative for removing your nail lacquer. It allows removing old nail color effortlessly, anywhere, at any time. A handbag essential. Its innovative cream formula incorporates an exclusive solvent complex, infused with treatment and conditioning ingredients - sweet almond and sesame infused oils - and vitamin E, which not only, naturally, removes even difficult and glitter nail polish in just 60 seconds, but also prevents dryness, nourishes and strengthens nails and cuticles with each use. Its delicate aroma transforms nail polish removing into a spa-like experience. Perfect for sensitive skin and weak and brittle nails.
ILLUMINATE MOISTURIZING & SKIN PERFECTING HIGHLIGHTER Enhances its natural luminosity and brightness. Moisturizing and translucent cream skin perfecting highlighter that covers skin with a silky pearl veil that enhances its natural luminosity and brightness to provide freshness and radiance, to reveal, a more radiant complexion, without looking artificial.
SUBLIME GEL-TO-OIL SENSORY CLEANSER FOR FACE AND EYES An authentic spa experience. Sensory Cleanser for face and eyes. Its innovative hybrid oil-in-gel texture, which, in contact with water, transforms into an ultra- luxurious milk, removes makeup and impurities with extreme smoothness and efficiency. Its sensory-awakening formula, with a selected mixture of oils and active ingredients, leaves skin looking soft, impeccably cleansed and radiant, with an unequaled sensation of comfort, and turns the ritual of facial cleansing into an authentic spa experience.
LIPGLOSSES Ultra pigmented colors, long duration, extra comfort, fashionable shades. Intense and modulable colors. Long duration. Feeling not sticky. Extra-fluid texture, which does not dry the lips, for a velvety feeling throughout the day.
Nº 67- fuchsia, with matte finish
Nº 68- pinky coral, with vinyl finish
LIPSTICKS Ultralight and comfortable, high intensity colors, a “freshly applied” look. High intensity lipsticks, with sophisticated blackcurrant fragrance, ultralight and comfortable texture that keep its “freshly applied” look for hours.
Lipsticks arrive this spring in two elegantly contrasted vibrant spring tones:
Nº 48 - dark and warm coral, with vinyl finish
Nº 49 - slightly warm light pink, with a subtle golden glow
TATTOO MICROBLADING WATERPROOF EYEBROW TINT PEN Perfect eyebrows in 3 easy steps. The essential beauty complement to define lips and draw a perfect contour. Creamy waterproof formula with high pigmentation, long fixation, without transfers, which glides smoothly and guarantees a perfect stroke throughout the day.
ULTIMATE PERFORMANCE LENGTH EXTENSION MASCARA Beauty treatment for lashes. Professional formulation for “length extension”. Nº01 BLACK- Beauty treatment for lashes. Professional formulation for “length extension”. Its long-lasting ultra-strong formula, enriched with jojoba, argan and castor oil, ginkgo biloba extract and hyaluronic acid, nourishes, revitalizes, fortifies and protects the eyelashes. The technological pigments ensure a vibrant color, and the polyamide fibers, enormously flexible, adhere perfectly from the root to the tip for a more seductive and intense look. The design of the brush allows a precise application, capturing, separating and defining perfectly each lash, both upper and lower ones.
EYE LINER WATERPROOF A beauty must-have! Multiple uses. Nº65 – pinky-beige: A beauty must-have! Multiple uses.
NAIL LACQUER AND TOP COAT GEL Irresistible colors with perfect coverage. Fast dry. Long duration. Nº47 - BLOSSOM: Delicate light peony pink with cream finish. Perfect for creating a feminine and elegant spring manicure for any occasion.

TOP COAT GEL - its transparent gel texture replicates gel manicure finish and provides extra volume, softness and shine.
PACKS
PACK 1-2
PACK 3-4
PACK 5
PACK 6
PACK 7
PACK 8
PACK 9
PACK 10
PACK 11
PACK 12
PACK 13
  • BOHEMIAN LIPS
     
    SS1

    Lipstick, in a wide palette of modern and vibrant shades, from elegant neutrals to daring tones, in seductive and modern finishes: creamy, matt, metallic, pearl, vinyl, etc., with variable degrees of coverage, for a fashion look and extraordinary comfort for hours.

    SS2

    Dual Performance Scrub & Lip Balm : its innovative convenient and easy-to-use, 2-in-1, ultra-nutritive formula, with a pink “core” and an external scrub that act together, delicately exfoliates the lips, while deeply taking care of them, leaving them soft and smooth, perfectly prepared for the application of color.

    BOHEMIAN KISS
     
    SS3

    Lipgloss High impact liquefied pigment long lasting lipgloss, with multiple effects and finishes: matte, satin, metallic... Its extremely creamy flexible and light moisturizing texture provides a spectacular color, beautiful glide, single stroke coverage and a pleasant feeling of comfort on the lips. its convenient applicator enables a perfect application.

    SS4

    A profile pencil for your lips with a smooth texture that slides easily, providing a perfect finish, accentuating your lips natural curve.

  • BOHEMIAN EYES
     
    Ultimate PERFORMANCE LENGTH EXTENSION Mascara

    Its long-lasting ultra-strong formula, enriched with jojoba, argan and castor oil, ginkgo biloba extract and sodium hyaluronate, nourishes, revitalizes, fortifies and protects the eyelashes. The technological pigments ensure a vibrant color, and the polyamide fibers, enormously flexible, adhere perfectly from the root to the tip for a more seductive and intense look. The design of the brush allows a precise application, capturing, separating and defining perfectly each lash, both upper and lower ones. Instantly, intense care, immediate definition, maximum thickness and extreme length.

    BOHEMIAN VISAGE
     

    BB Cream SPF 20 - All-in-one cream: unifies, minimizes pores, illuminates, moisturizes, corrects imperfections, protects (SPF20), regulates, with antioxidant properties. How to use: apply a thin, even layer to your face.

    Lip treatment. rich in active ingredients lip balm formula with triple action: regenerating + ultra-moisturizing + antioxidant that ensures global treatment and care to achieve soft lips anytime.

  • BOHEMIAN EYES
    (shadow)
    4 Colour Eyeshadow

    Has a delicate formula. it applies evenly and remains resistant throughout the day and does not migrate into the eyelid folds. A high concentration of tiny dye particles makes the shades intense but delicate. The opaque and pearlescent shades allow contouring, defining, enlarging and enhancing eyes. combinations perfectly match and combine harmoniously to create the most attractive looks. How to use: with a brush-applicator, with a gentle movement, apply uniformly the shades on the eyelids and, then, blend.

    BOHEMIAN GLOW
     
     

    Moisturizing and translucent cream skin perfecting highlighter that covers skin with a silky pearl veil that enhances its natural luminosity and brightness to provide freshness and radiance, to reveal, a more radiant complexion, without looking artificial. How to use: Shake well before use. It can be used on bare skin for an “illuminated from within” effect. Apply directly and then spread with the fingertips or with a little brush in the areas that naturally capture light. It can be applied over makeup to highlight cheekbones, superciliary arches and Cupid’s bow. It can also be applied to the tear to brighten the eye look. You can also add a few drops to the makeup base or moisturizer to add a touch of extra light to the face.

  • BOHEMIAN SUBLIME
     
    Extreme Comfort & Radiance-Revealing Gel-to-Oil

    sensory cleanser for face and eyes. its innovative hybrid oil-in-gel texture, which, in contact with water, transforms into an ultra-luxurious milk, removes makeup and impurities with extreme smoothness and efficiency. Its sensory-awakening formula, with a selected mixture of oils and active ingredients, leaves skin looking soft, impeccably cleansed and radiant, with an unequaled sensation of comfort, and turns the ritual of facial cleansing into an authentic spa experience.

    BOHEMIAN NAILS
     

    Cream acetone-free nail lacquer remover with a delicious aroma - the most innovative, practical and effective alternative for removing your nail lacquer. It allows removing old nail color effortlessly, anywhere, at any time. its innovative cream formula incorporates an exclusive solvent complex, infused with treatment and conditioning ingredients - sweet almond and sesame infused oils - and vitamin E, which not only removes even difficult nail polish in just 60 seconds, but also prevents dryness, nourishes and strengthens nails and cuticles. its delicate aroma transforms nail polish removing into a spa-like experience. Perfect for weak and brittle nails.

  • BOHEMIAN BROWN
    TATTOO Microblading
    Waterproof Eyebrow Tint Pen

    Inspired in microblading technique, its 4 exclusively designed multi-prong (4) tip allows to easily draw natural strokes and perfectly fill defined natural-looking eyebrows in 3 easy steps. Its quick-dry, long-lasting, water resistant formula provides a tattooed eyebrow effect that lasts 24 hours, with no transfer.
    Use on the eyebrows only. Apply on clean and dry skin.

    BOHEMIAN PREP
     
    Innovative and versatile Multifunctional 4 in 1 Primer & Makeup Setting Water Mist.

    A translucent, ultra-light, non-sticky texture, quick drying and easy to apply water based formula. For all skin types. With matte finish and a delicate fragrance. It deposits on the skin an ultra-thin, invisible film that protects it and provides multiple benefits with professional results. With antioxidant and antipollution active ingredients, moisturizes and protects from pollution, improving its texture, reducing pores and softening the appearance of lines and wrinkles; It delicately refreshes and creates a feeling of well- being, revitalizing skin and adding extra radiance. It can be used as a primer to prepare skin for makeup application; as a setting spray, once applied, to prolong its duration; or as an invigorating mist for touch-ups to refresh skin and keep makeup impeccable, throughout the day.

  • NAIL LACQUER
     

    Nº47- BLOSSOM - Delicate light peony pink with cream finish. Perfect for creating a feminine and elegant spring manicure for any occasion.

    TOP COAT GEL – Its transparent gel texture replicates gel manicure finish and provides extra volume, softness and shine.

TRENDS AND MAKEUP TECHNIQUES
SPRING - SUMMER / 2020
COMPLEXION
A perfect skin, again, the central character of the makedup trends
An impeccable and refined makeup is an important component of every woman's image. However, without a good canvas, although we have the most innovative products and the trendiest colors, we can ́t do a lot.
Therefore, again, this season, perfect skin is in the center of makeup trends.
To care for skin is basic, since skin treatment, cleansing and preparation are the key elements to maintaining healthy skin.
In this sense, KEENWELL, besides offering professional treatment solutions, develops innovative cleansing and skin preparation products every season, such as the new Sensory Makeup Remover, Gel-to-Oil EXTREME COMFORT & RADIANCE-REVEALING and the new formulation MULTIFUNCTIONAL 4 IN 1PRIMER & MAKEUP SETTING WATER MIST to prepare and perfect makeup.

The radiant, juicy and ultra-hydrated skin, with a healthy “illuminated from within” effect, a velvety finish and natural (bare-skin, “no makeup-makeup”) effect stands strong again this season.
The key is to use ultrafluid formulas, such BB CREAM - Rejuvenating Protective Base SPF 20 # 02 to achieve a perfect natural effect, and facial cleansers, such as the new SUBLIME EXTREME COMFORT & RADIANCE-REVEALING Oil-in-Gel that eliminates makeup and impurities with extreme softness and efficiency, leaving skin soft, perfectly clean and radiant, with an unequaled feeling of comfort.
Glossy Skin

Unlike the previous ones, this season “no makeup-makeup” trend recreates a fresh face, a sublimated and spring, “illuminated from within”, bright and juicy skin.

KEENWELL places “glossy” skin (with spring shine) trend at the center of “BOHEMIAN GARDENS” collection with the new ILLUMINATE MOISTURIZING & SKIN PERFECTING HIGHLIGHTER, which becomes a main element of makeup and the ideal instrument to create a juicy, healthy and flawless skin.

ILLUMINATE MOISTURIZING & SKIN PERFECTING HIGHLIGHTER is perfect for capturing and reflecting light in order to make skin to look radiant (and rested). During the day, it helps creating a juicy and radiant look, and at night it helps capturing everyone's attention.
LIPS
The trendiest lip makeup techniques of the season are:

1 Korean Gradient Lips

with the central part of the lips in a darker shade, (like you've just eaten cherries), and the rest much lighter, in a nude tone.


2 "90'S” Style Contour Lips are making a comeback

Use this technique to make your lips look bigger by lining them in a significantly darker shade than the rest of your lips. In a few seconds, it will create an optical effect of volume and will help your lips to become the center of all your looks.
How to do:
USE a dark profiler to draw the outline of the lips well and then FILL THEM with a lighter shade, to get the contrast.



Effects & Shades

In terms of EFFECTS, this season, mate still remains in trend, although giving way to shine and vinyl effect.
In terms of SHADES, practically all fit, there are no barriers to color; spring is filled with lipsticks in neutral and warm nuances, such as fuchsias and corals.

This spring, in addition, if lips are made up in bright colors, eyes are kept in the background and, either, they are not made up (we apply only mascara), or they are laconically contoured close to the lash line.



3 Red Lips

The reds, in satin and bright textures, will continue to be the ideal timeless complement, because they look good on everyone, no matter their face shape or skin tone.

This spring, in addition, if lips are made up in bright colors, eyes are kept in the background and, either, they are not made up (we apply only mascara), or they are laconically contoured close to the lash line.

4 "Frosty" Lips

Lips with metallic effects and "frosty" (with bright, metallic or glitter will also be trendy in 2020, especially for sparkles), inspired by "Euphoria", night looks.



5 Fuchsia Lips

Fuchsia will be a tendency for lips this spring. It is a color that provides energy and brings a fun, positive and, at once, sensual touch.



6 Gothic Lips

For intense colors fans, dark tones will still have options to succeed. The star colors? Shades of wine, terracotta and burgundy, especially in matte and glossy textures.



7 Nude Lips

Nude tones will be fashionable this season in a glossy finish to provide more freshness, volume and luminosity. Nudes are ideal for thin lips and also for creating a more casual and natural makeup.

EYES
Another of the most powerful trends is to recover 80´s eyeliners: floating or with negative space lines in neon or metallic colors. The key to this look is clear the rest of the makeup must be kept neutral and basic.

1 Jewel-Glittery Eyes

The Euphoria-inspired jewel makeup in neon tones, adorned with bright pearl inlays, ornaments, glitter, metallic ... is undoubtedly the hottest trend of the year.

The classic black eyeliner on the lash line is reinvented and redraws in blues, greens, whites, beige ... and is decorated with glitter, gold leaf, diamonds..



2 Color Explosion and Unconventional Forms

The eyes are dressed with colored lines or, more creatively, building looks with shadows or liner, applying them in an unconventional way.
It ́s all about creating beautiful and different shapes that enhance the individual beauty of every woman, using:
• White eyeliner, outlining wings or clouds that frame the eyes, or making waves outside and inside the eyes. This is a very easy to perform style, that works very effectively to achieve an original, different and creative look.
• Color-block eyeshadows, with diffuse contours, softly blurred and applied in a disorderly manner.


3 Classic Blue Eyeshadow

The blue shadows, like those of the new KEENWELL 4 EYSHADOW No. 502, will undoubtedly be one of the star trends in 2020, as they are the best way to transfer the hue chosen as Color of the Year by Pantone, the Classic Blue, to makeup looks.
Blues may be gradient, on lash line, glittered, smoked... also in eyeliner.
Blues highlight any look and bring originality and personality. In addition, they are ideal for blondes and brunettes, regardless of their skin tone.

- For light eyes and blond hair: better to choose softer shades of blue: from light blue, turquoise or baby blue to royal blue.
- For dark eyes and brown hair: the best option is to bet on more intense and deep blues: indigo, cobalt, marine...

The key to this look is clear the rest of the makeup must be kept neutral and basic.


4 Lilac Shadows

Another of the eye shadow colors featured in current season makeup trends is lilac, a soft and floral shade - perfect for spring, like color 1 in new KEENWELL No. 502 4 EYESHADOW.


5 Neon Floating or Negative Eyerliners

Although black is still the king of the eyeliner colors, this season is committed to color, so makeup artists suggest trying more striking nuances.

LASHES AND BROWS
Much more natural eyebrows and eyelashes

1 Drama Lashes

This spring, eyelashes will rock, again, 'beauty looks', and mascara will continue to be the indispensable cosmetic product when it comes to provide intensity to the eye look.

Eyelash makeup will go back in time and celebrate the 60s, with romantic looks, with eyelids full of iridescent glitter and eyelashes (especially lower), well separated and coated with many layers of mascara, for a dramatic effect.
To achieve this look, use the Ultimate PERFORMANCE LENGTH EXTENSION Mascara No01 BLACK mascara; with its ergonomic applicator, it allows a precise application, capturing, separating and perfectly defining lashes, both upper and lower ones.

2 "Lion Mane" Brows

During the last years, eyebrow design has gone through different stages; first thin eyebrows were trendy, then natural, thicker brows, as Cara Delevigne ́s, became fashionable.
Now, wild eyebrows or also called "lion mane" (combed up and fixed with gel—, as Cher did in 70 ́s) are in vogue thanks to celebrities like Dua Lipa or Cristina Pedroche.

To create a thick eyebrows line, with a wild spirit, but still natural, KEENWELL proposes this season the new TATTOO Microblading Waterproof Eyebrow Tint Pen that allows to easily draw natural strokes and perfectly fill defined natural-looking eyebrows in 3 easy steps.

NAILS
Cheerful, daring and minimalist nails, an impeccable manicure or pedicure.

1 Revised French Mani

The fashion collective obsession with the 90s continues, and, officially, this season comes to the nails, with the return of the French manicure, which comes back reinvented and updated. It has nothing to do with those long and square nails we used to wear. What makes the 2020 version look more modern is that, unlike the classic combination of pink and white, which used to be done with many layers of nail lacquer, this spring is painted in a single layer with a virtually transparent base or very pale pink, with tips as thin as possible.
In addition, tips do not necessarily have to be white; this spring, nails are a canvas, where any color is possible. The new French manicures can be in black ('black french-mani'), silver, glitter or hot pink...

You can choose the style that better suits your personality, from a classic and polished, to a double French, a gradient (ombré), one in neon or pastel tones, one that changes the white tips for golden moons, or with a small drawing...

To conclude your French manicure perfectly, do not forget the new TOP COAT GEL - its transparent gel texture reproduces the finish of the gel manicure and provides extra volume, softness and shine.

2 Sparling Nails: Joyful and Dare

Eyelids, lips ... and of course, nails. The influence Euphoria reaches manicures. Nails with bright appliques, colors, glitter and nail art in all its forms will also be a trend we'll be seeing everywhere in 2020 spring, creating bold and playful looks. Empower your creative imagination!

3 Ultra Natural Nails

The 'no makeup makeup' trend also reaches manicure and we can find its reflection in bright, neat nails: short and rounded, with the right length and a layer of an elegant retro lacquers, like the new color No. 47- BLOSSOM- a delicate light peony pink with a cream finish that is ultra-flattering for all skin tones and ages. This look can be completed with a simple pearl that elevates ultra- natural nails to a completely different level.

4 Different COlor Gradient Nails

The trend involves painting each nail with a different tone of the same hue, creating a satisfying gradient of color, an illusion of a subtly shifting rainbow of colors.