Ethereal
THIS SEASON KEENWELL PRESENTS ETHEREAL
¿What is ETHEREAL?
ETHEREAL beauty is LIGHT, DELICATE, AERIAL, EXTREMELY REFINED and ELEGANT.
ETHERAL is a delicate balance of contrasts, where reinterpreted timeless tones endow the collection with a classic femininity and elegance, and the new seductive textures provide audacity and contemporaneity.
BE ETHEREAL
As the base for an IMPECCABLE, IMPERCEPTIBLE and ETHEREAL makeup to create a perfect and super natural complexion, KEENWELL proposes 2 new makeup products: DUAL COVERAGE CONCEALER STICK and EXTRAORDINARY ECLAT color cream..
In addition, we present the new INVISIBLE BARRIER ANTI-FEATHERING LIP LINER, an anti-migration profiler that creates an invisible barrier that delimits the lip contour, keeping lipsticks and glosses from feathering.
ETHEREAL is focused on eyes that seductively coquet with ethereal metallized sparkles with the new KEENWELL MONO EYESHADOW with its highly concentrated, long-lasting formula in 2 combined shades.
Nails are dressed with 2 complementary proposals: a dynamic contrast between a delicate red, in exquisite cream texture, and a sophisticated molten metal effect deep grey.
CALLIGRAPHIC EYELINER offers multiple graphic options to complete the look.
This season the lips are placed in bold extremes: or TOTAL COLOR or MINIMAL NUDE. The only rule to follow? Do no stay in the middle!
PACKS
PACK 1-2
PACK 3-4
PACK 5
PACK 6-7
PACK 8
PACK 9
PACK 10
PACK 11
  • STUNNING COLOR
    LIPS KIT
    PACK 1
    STUNNING COLOR
    LIPS KIT
    PACK 2
    LIPSTICK

    Soft and creamy hydro nourishing formula with excellent coverage an durability that softly cares and protects your lips.

    STICK GLOSS GLAM SHINE

    Lipsticks and profiler in one. Profiles and fill the lips with colour in just on step. Provides an uniform and comfortable coverage full and shine.

    COLOR IN
    PLACE
    PACK 3
    COLOR IN
    PLACE
    PACK 4
    TATTOO LONG LASTING FIX COLOUR

    Water based, light and fresh lipgloss with, long lasting effect that gently combines the coverage of a lipsticks with a glossy finish.

    INVISIBLE BARRIER ANTI-FEATHERING LIPLINER

    Anti-feathering lip liner. It creates an invisible barrier that delimits the lip contour, keeping lipsticks and glosses from feathering and improving their hold. Result: perfectly defined lips all day round. How to use: before applying the lipstick, outline your lips contour, starting at the sides of the upper lip and moving towards center, and repeating on the lower lip.

  • IMPECCABLE
    VISAGE PACK
    PACK 5
    TEINT REPAIR

    Makeup semi-opaque with velvety effect evens skin tone hiding imperfections. Easy application and high extensibility. Recommended for all skin types.

    WRINKLE ERASER

    Effective treatment that relax and minimize wrinkles and fine lines.

    CHARM &
    GLAM KIT
    PACK 6
    CHARM &
    GLAM KIT
    PACK 7
    MONO EYESHADOW

    Highly concentrated long-lasting sophisticated eye shadow. Its delicate oily powder texture perfectly slides on eyelid and combines the subtlety and fixation of the powder with the extensibility, comfort and softness of the oil. Highly pigmented vibrant colors, with multiple finishes and effects, adaptable intensity and optimal coverage for an impeccable, ultra-comfortable makeup all day round.

    CHARMING COLOR FLUID GLOSS

    Lightweight, non-sticky charming color fluid lipgloss that coats lips in beautiful, glossy color, providing sheer, high-shine gloss that last all day long.

  • INFINITE
    BEAUTY KIT
    PACK 8
    CALLIGRAPHIC

    Rich pigmented liquid eyeliner quickly gets dry and stays on all day long. With tip brush for easy application and perfect definition.

    FASHION BLUSH
    MICROFINISH CREAM BLUSH

    Soft and fondant texture blusher to get your most desired look in a velvety and delicate glimmer effect.

    EYES AT FIRST
    GLANCE PACK
    PACK 9
    DUAL COVERAGE CONCEALER STICK

    Versatile and practical concealer with double function: perfecting and correcting. Ultra-light dual formula: a base with vitamin E, aloe Vera, rice and corn extracts that protects skin and attenuates the small imperfections and a color concealer that camouflages them and melts with the skin for an invisible finish. With double application area: face and eyes. How to use: Apply directly to the area to cover and diffuse delicately with your fingertips or a make-up brush.

    SPARKLING COLOR FLUID EYESHADOW

    Sparkling color fluid eyeshadow with long-wearing and lightweight formulation that offers rich pigment with a metallic finish for an impeccable eye look that last all day.

  • LASHES &
    FLASHES KIT
    PACK 10
    3X1 WATERPROOF MASCARA

    Waterproof mascara that increases 3 times volume and extra lenghts lashes without weighing them down.

    REGARD DESIGNER EYELINER

    Sphisticated cap-sharpened eye liner that provides an intense and defined stroke that intensifies the beauty of your eyes.

    CONTOUR DESIGNER LIP LINER

    Ultra silk long lasting pencil with sharpener-cap that pefectly defines lip contour.

    CREATE YOUR
    BEAUTY KIT
    PACK 11
    EE CREAM SPF20

    Extremely velvety, lightweight, oil-free texture color cream that features SPF20 protection and delivers powerful anti-oxidant, hydrating and firming actives, with a new generation correcting and brightening pigments to create an ultra-natural radiance for a flawless, perfect skin. It primes, conceals and reduces the appearance of skin´s imperfections as fines lines, wrinkles, dark spots, post-acne marks, redness and pores. How to use: after your care treatment, apply on the face and blend with your fingertips, from the center of your face outwards toward your ears. For all skin types.

    MINIGLOSS SET

    Set de mini lipglosses combinados en perfecta armonía con un delicado toque de color y brillo para unos labios cuidados e hidratados en cualquier ocasión.

EYELINER STYLES

CAT EYES

The mythical CAT EYES is an infallible classic that does not go out of style because it gives a seductive and sophisticated look that always suits.

How to:
1. To create the wing, first step is to draw a thin diagonal line from the outer corner of the eye.

2. Then, make a straight line from the very tip of the wing down to the middle of your upper lash line, leaving a small space between both lines.

3. Fill in the outline between both lines. Then, line the upper eyelid to the tear, if desired.

Repeat the process in the other eye and finish off the look with several layers of MASCARA 3 X 1 KEENWELL to show off an irresistible feline glance.

GRAPHIC (NEGATIVE SPACE) EYELINER

It is the coolest alternative to traditional CAT EYES

How to do it?
Trace a “cat eyes” outline, but instead of filling it, leave the inside unfilled.

The result?
An ultra-modern and impact look. As in CAT EYES, the key is to use a liquid eyeliner, with a fine and precise felt tip, as the CALLIGRAPHIC EYELINER KEENWELL, to draw the lines to perfection. The only drawback? It requires a steady hand and some practice.

SMUDGED EYES

Es un estilo más desenfadado y rockero que crea una mirada intensa, con profundidad, tan sólo con la ayuda del perfilador, sin necesidad de utilizar sombra para dar contraste.

It is a more rock, relaxed style that creates a deep intense look only with the eyeliner, without using eyeshadow. The Smudged Eyes is a new Smokey Eyes, but it is much easier to perform, with a fresher and subtle effect, that fades both eye contour and eyelid.

How to? Use our WATERPROOF EYELINER KEENWELL, preferably black, although it can also be intense brown, green or blue and sponge brush to blur. To begin with, apply a nude color shadow, which will help the eyeliner to get fixed. Then, outline the upper eyelid and blunt it with the brush inside to outwards, then do it again and blur in the opposite direction. The line will lose its precision and it will become smudged. Repeat on the lower eyelid, but with a thinner line.

To finish, apply one or two mask layers MASK 3 X 1 KEENWELL. PYou can use our RADIANT TOUCH illuminator to add a touch of light, making your gaze more luminous and attractive.

EYE CONTOURING

Eye Contouring is a makeup technique that, like face contouring, plays with lights and shadows, to redefine the shape, in this case of the eyes.

It is a technique that has always been used, but in 2017, thanks to social media, has become a trend. As in traditional contouring, the key is to know well the shape of our eyes, to understand where to apply the shadows (root of the eyelashes, arch of the eyelid and / or eye wing) and where the points of light (bone of the eyebrow , inner corner (tear duct area) and / or center of the eyelid).

To achieve the shape of the eye we want, we will combine a dark color to create depth and volume, with a lighter hue one, which will be applied in inner corner to sculpt, and under the eyebrows to enlarge visually size of the eye. In addition to color, it is also important to keep in mind that matte eyeshadows make more depth than brighter ones. Bright, like our new seasonal MONO KEENWELL SHADOWS, highly pigmented with metallic finish, highlight and give points of light with which we create more sophisticated and stunning effects.

HOW TO CONTOUR YOUR EYES
FOR YOUR EYE SHAPE
  • ALMOND EYES
    It is the ideal shape: a good eye contouring is to use a brown shadow on the eyelid and in the crease, then to use a darker on the outside corner. Apply the clearest shade in inner corner and blur to finish your look.
  • MONOLID EYES
    Ideally, apply the darkest shadows along the lash line, then apply a mid-tone in the center and the lightest shade above, close to the eyebrow. You can line your eyes in cat style.
  • ROUND EYES
    Apply a medium to dark shade in the center and then apply a lighter shade to the inner corner. You can apply eyeliner inside the lower lash line: your eyes will look smaller and more balanced.
  • PROTRUDING EYES
    Avoid light shades in the center of the eyes. Use matte shades in medium or dark tones. SMUDGED EYES will suit perfectly!
  • DEEP SET EYES
    Bring out deep-set eyes by applying a light, neutral shadow under the brow bone and at the inner corner of the eye. Line the upper lashes with dark shadow.
  • SMALL EYES
    Avoid dark shades. Choose intermediate tones for the eyelid corners and apply the lightest tone from the center to inner corner. Line the lower the lower lash line, always on the outside.
  • HOODED EYES
    If your eyes are hooded, your best friend is the ‘cat eye’ eyeliner. Keep in mind not to line the full line of your upper lashes, but begin lining from the outer corner and carefully tapering inward only about 1/3 to 1/2 of your lid , draw from that point the wing of your eyeliner.
  • WIDE SET EYES
    To make your eyes appear closer, you can use a clear shade in the central part of your upper eyelid, and use a medium shadow around it, even in the inner corner. Avoid your eyes from looking slanted.
  • CLOSE SET EYES
    Use a light tones hade to illuminate the inner corner. Use a dark shade or eyeliner on the outer corner of the eye.
CUT CREASE
 

Cut Crease is a retro make-up technique that emerged back this year. In the 1960s, the model and fashion icon, Twiggy popularized this style of makeup.

It consists of leaving a very marked stroke in the eye socket, highlighting it, so that the eyes become the focal point of the makeup. In neutral tones or stronger colors, the trend seems to have come to stay. It is an ideal technique to use at night or on special occasions, such as Christmas celebrations.

1

How to do it?
To begin with, apply a primer before your eyeshadow that will help it go on smooth and pigmented. Then, to create a more luminous make-up and conceal the drooping or excessively thick eyelid, apply RADIANT TOUCH - FLASH LIFTING KEENWELL in a clear shade on the brow bone.

2

To draw the eye socket, use your favorite dark shade shadow or a WATERPROOF EYELINER KEENWELL.. To make eyes appear to be bigger, outline the eye socket, applying a brown or medium taupe tone and softly diffusing it with a brush until just above the eyelid crease. To make eyes appear upper, you can extend the eye shadow slightly beyond the eyes toward the temples, blurring it well.

3

Then, with a special brush and lighter eyeshadow shade, blur the upper edge of the stroke you have marked, without erasing the rest of the stroke. To achieve an optical illusion of wider eyes, outline your eyes (see EYELINER STYLES) and apply MASK 3 X 1 KEENWELL, do not forget your lower lashes.

4

Tip: To have the perfect cut-crease makeup, you need to have the perfect eyebrows.

DRAPING
(CONTOURING USING BLUSH )

Like EYE CONTOURING, DRAPING is a retro make-up technique, very fashionable in the 70’s, which has been newly popularized. Essentially it consists in sculpting your face with the radiance of a blush, in “draping” (natural ‘drape of the face) to gently sculpt with blush, instead of using the traditional, darker contouring.

To carry it out you only need COMPACT BLUSH or FASHION BLUSH - MICROFINISH CREAM BLUSH* (in 2 colors), the process is very simple:

Apply the darker shade just below the apples of the cheeks, and, if desired, jawline, and side of the neck. Then swirl the lighter shade on top and blend the edges away Thanks to the contrast between both tones, you will be able to emphasize the natural “drape of the face”, with a healthy and luminous result, and a natural blush glow.